Posts Tagged ‘real estate’
Real Estate Marketing Techniques for Your Investment Property
After you understand the key to real estate investing you will need to be able to market your property for rent. Here are 4 rock solid ways to getting the word out there about your available rental. Note that these methods can also apply to selling the property of interest.
Place a Sign in the Front Yard that is Easy to See from the Street
Although this may seem elementary, it is the single most important step to marketing a property. Typically, a standard “For Rent” sign that you can buy at any store is perfectly acceptable. Buy the biggest sign you can find, and make sure that your phone number is written as largely as you possibly can. Place the sign in a the most noticeable part of the front yard to maximize the ability to view the sign from the street and passing cars.
Post an Ad in the Local Classifieds
If you want to maximize the cost of your ads, run them 3 days a week - Friday, Saturday, and Sunday. When composing the ad, be sure to include the area where the home is located (like a nearby busy street that most folks should know of, and typically don’t include the address of the home), the number of bedrooms and bathrooms, the garage capacity, the square footage of the house, the school zoning, the rental rate with the deposit amount, and your phone number.
Be sure to include as many benefits to the property as possible. An example would be close to schools, shopping, access to a community pool.
Post an Ad in Craig’s List
Craig’s List is a wonderful tool for real estate internet marketing; it’s a free advertising website that gets hundreds of thousands of hits per day, and allows localized advertising of many things, including rental ads. It also allows you to post up to 4 pictures per ad. It is advisable to take advantage of it, and include 4 pictures of the property (maybe one picture of the exterior, and 3 interior pictures). Craig’s List is wonderful, so use it for all kinds of things, both buying and selling or renting.
Post Ads on Other Sites
This one is good if you really want to maximize the exposure of the house, or if you are in a weak market, and need to intensify your message. In this scenario, you would talk with local realtors and property managers to see if you can work out a deal to “borrow” some of the web space for posting your ad. It is likely that they will attempt to compel you in to hiring them as a property manager, but don’t, just offer a small fee for running an ad on their site.
Tags: business, how-to, make money, real estate
Investing in Real Estate in Down Markets
When the market is down you will have to understand up front that buying a property for wholesale real estate investing will take smart thinking. You do not want to have to restrict yourself to buying homes that you can live in. That means you buy a house and live in it until you sell it. The market now has a glut of properties with little or no equity. You will not be able to sell much higher than what the market brings. This is why you need to buy at a huge discount to make a decent profit if you are doing this traditionally. Now your improved house compliments the neighborhood and is ready to be put back on the market. Depending on your skills and the market conditions, you can call on real estate agents to give you a fair market price or you can sell the house yourself. This is where the inefficiency in the real estate market comes into play.
Investors or the so-called property flippers begin by researching on prices in the local markets. Then, they search through home listings with the words must sell, needs work or vacant. It is partly because of this that some people who are flipping houses are doing so well. At the end of the day, you have to weigh your profits against the amount of your own labor spent getting the property successfully flipped. This is why faster low risk strategies like wholesaling houses are recommended.
As always, educate yourself before making any personal finance decisions and/or consult a qualified personal finance professional before you consider any changes in your investment business and real estate endeavors.
Tags: business, home improvement, purchase, real estate